In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]
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Scrum and Kanban are pretty well known in the agile community, but there’s a third version of agile methodologies that tends to get overlooked. This may be because it’s a combination of the other two, making it seem like it’s not its own thing, but Scrumban is a hybrid that offers marketers a practically painless […]
UPDATE #2: The Agile Guinea Pig project got such a good response that I’ll be opening up the experiment to the community at large! Join the Scrum of One Beta for free lifetime access, a bonus productivity guide, and more! UPDATE : Video daily standups are eating in to my productive time, which is […]
For those already on the journey of Agile Marketing, we’ve all likely seen our original dream of uninterrupted Sprint bliss evaporate in the face of the blistering pragmatism of content marketing. Our software development compatriots using Agile have the distinct advantage of controlled software releases, each of which is blessed with the advantages of Agile […]