Recently I was reading an article that was questioning how agile marketing actually works, and the author wondered if you can really “plan to be agile.” “Isn’t that cheating?” he wondered. The short answer to that is, “Absolutely not.” Planning is a crucial part of agile marketing, particularly agile content marketing. In fact as agile […]
This is the first post I’ve ever written for The Agile Marketer. So I feel like it should be somewhat revolutionary. Maybe it is. Maybe it will be. But I’m not sure it should be. Maybe it’s revolutionary to say that we, as marketers and as consumers, deserve better. That we can DO better. Maybe […]
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