I’m the leader of a high-performing marketing team, so the value of continuous improvement, a customer-centered view, and flexible planning makes Agile a no brainer. The problem is, my marketing team works at an agency. We’re in the business of client service. That means we’re conscious not of both our own marketing organization and customer […]
What’s it Gonna Be?
Your first step toward becoming an Agile marketing rockstar?
Or another day of the ho-hum status quo?
The Agile Revolution is Here
Arm yourself with practical, real-world Agile marketing info, straight from the front lines to your inbox. As a bonus, you'll get a detailed guide to the major Agile methodologies -- Scrum, Kanban, Scrumban, and Lean -- so you'll be ready for battle.
SPAM is not Agile. You won't get any from us.
Agile is a Team Sport.
Are you ready to bring the revolution to your whole marketing team? Andrea is available for in-house workshops, training, and consulting. Learn how to choose the right Agile methodology, build an Agile content strategy, and more.
The Latest in Agile Marketing
If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]
Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the […]