Agile marketing user stories are simply a customer-centric way of talking about the work we need to do. Using that definition,user stories seem like one of the tools from Agile software development that would translate readily to an Agile marketing team. Because if anybody needs to maintain a laser-like focus on the customer it’s marketers. […]
What’s it Gonna Be?
Your first step toward becoming an Agile marketing rockstar?
Or another day of the ho-hum status quo?
The Agile Revolution is Here
Arm yourself with practical, real-world Agile marketing info, straight from the front lines to your inbox. As a bonus, you'll get a detailed guide to the major Agile methodologies -- Scrum, Kanban, Scrumban, and Lean -- so you'll be ready for battle.
SPAM is not Agile. You won't get any from us.
Agile is a Team Sport.
Are you ready to bring the revolution to your whole marketing team? Andrea is available for in-house workshops, training, and consulting. Learn how to choose the right Agile methodology, build an Agile content strategy, and more.
The Latest in Agile Marketing
What is it that makes a marketing team truly Agile? When do you know you’ve succeeded? What is the definition of a successful Agile transformation? Before we can answer these questions, let’s quickly touch upon what being an agile team actually means. Simply having morning stand-up meetings won’t make you a Scrum Master, and getting […]
Time for the obvious statement of the day: marketing is a challenging field to work in. Data from Workfront’s Marketers Stress Report paints a picture of harried professionals just trying to keep their heads above water. Take, for example, the things that make marketers dread their jobs the most: Proving your value to people who […]