If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […]
What’s it Gonna Be?
Your first step toward becoming an Agile marketing rockstar?
Or another day of the ho-hum status quo?
The Agile Revolution is Here
Arm yourself with practical, real-world Agile marketing info, straight from the front lines to your inbox. As a bonus, you'll get a detailed guide to the major Agile methodologies -- Scrum, Kanban, Scrumban, and Lean -- so you'll be ready for battle.
SPAM is not Agile. You won't get any from us.
Agile is a Team Sport.
Are you ready to bring the revolution to your whole marketing team? Andrea is available for in-house workshops, training, and consulting. Learn how to choose the right Agile methodology, build an Agile content strategy, and more.
The Latest in Agile Marketing
Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? According to the 11th annual State of Agile Report, these benefits are at the […]
Despite being five years from the creation of the Agile Marketing Manifesto, Agile marketing still has a bit of an image problem. Misconceptions run rampant, creating misunderstandings and misinformation about the application of Agile principles to marketing. Practitioners who already get it may not believe the problem is this pervasive, so I present some excerpts from the tidal […]